Implementing a system that is too soft could result in an entitled low-output workforce. Managers are more authoritarian and actively intervene to get things done.

Theory X Y Marketing

In 1960 Douglas McGregor formulated Theory X and Theory Y suggesting two aspects of human behaviour at work or in other words two different views of individuals employees.

Theory x approach to management. In 1960 Douglas McGregor developed a leadership theory McGregor Theory X and Theory Y about organization and management in which he represented two opposing perceptions about people. In this type of management style even a small employee can participate in the decision-making process. Theory X undertakes that the principal source of most employee motivation is monetary with a strong security.

Definition of Theory X Theory X is a traditional model of motivation and management. Implementing a system that is too soft could result in an entitled low-output workforce. The hard approach fundamentally relies on coercion implicit pressures close observation and strict controls principally a situation of command and control.

This type of management style is more common than theory X. The Decision Theory Approach. According to this the central focus of management is on decision making.

One of which is negative called as Theory X and the other is positive so called as Theory Y. The Hard Approach and Soft Approach of Theory X. Theory X works on the idea of punishing people to keep the work going while under theory Y promotions rewards and recognition play an important part.

Management treats workers as units of production rather than recognizing them as human beings who have other needs that must be met. This approach concentrates on the decision making function of management. The assumptions of theory X according to McGregor are based on a typical worker.

Under Theory X one can take a hard or soft approach to getting results. The assumption behind theory X is that the management assumes that a typical worker has very little aim and goals in life and tries to avoid responsibilities. Theory X organizations tend to be top heavy requiring many managers not just to control and monitor employees but to narrow the span of their control at every level under their management.

Deal of Theory X or Theory Y Theory X and Theory Y of Motivation by McGregors External motivation Includes the forces which exist inside the individuals as well as the controlled by the manager including items such as salaries working conditions company policy and job content items such as recognition. The hard approach to motivation relies on coercion implicit threats micromanagement and tight controls essentially an environment of command and control. The soft approach is characterized by leniency and less strict rules in hopes of creating high workplace morale and cooperative employees.

According to McGregor organizations with a Theory X approach tend to have several tiers of managers and supervisors to oversee and direct workers. The hard approach to motivation relies on coercion implicit threats micromanagement and tight controls essentially an environment of command and control. Theory X All employees do not want to work other than to maintain a standard of living.

It takes into consideration the pessimistic behaviour of an average human being who is less ambitious and inherently lazy. The decision of what to achieve and how to achieve it are the real challenges before a manager. Theory X essentially assumes that employees are only interested in money closely followed by job security.

Theory X is a we versus they approach meaning it is the management versus the employees. Under Theory X one can take a hard or soft approach to getting results. Theory X managers are authoritarian.

Theory X is a we versus they approach meaning it is the management versus the employees. The soft approach is characterized by leniency and less strict rules in hopes for creating high workplace morale and cooperative employees. Without a manager standing there saying get back to work nothing will happen.

Due to the above characteristics of the employees managers have to impose duties on them to get the work done and supervise them on a continuous basis. Authoritarian management style is applied by the management where the managers closely monitor and supervise each employee. Theory X Management Style The underlying idea with Theory X management style is that humans are inherently lazy and will only work if the manager is forcing them to work.

They believe employees are lazy dislike work need constant direction or supervision and have to be forced or threatened before they will work. Under Theory X management approaches to motivation range from hard to soft. Theory X is also known as authoritative management style According to McGregor Theory X employees have to be controlled and coerced as they are only motivated by financial rewards.

Authority is rarely delegated and control remains firmly centralized.